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Highwood attends Massey Ferguson event 'Vision Of The Future' in Beauvais, France

Highwood representatives along with several of our customers attended the 'Vision Of The Future 2014' event hosted by Massey Ferguson in Beauvais, France.


Vision of the Future 2014 – Yet Another Landmark Event for Massey Ferguson

We are happy to report the safe return of over 230 guests and staff from the Massey Ferguson Vision of the Future event, held in Beauvais. 

Building on the success of the first event, we were delighted that so many customers contacted us directly wanting to attend, following our national advertising and direct mail campaigns, as well as a number of   dealers working in partnership with us to ensure that this event was well supported. 

A massive amount of time, effort and sheer passion has been invested by our Massey Ferguson team in Beauvais, and they delivered yet another landmark event for Massey Ferguson. 

With over 200 Massey Ferguson machines on display - the full range of tractors, combines, balers and materials handling machinery - as well as superb support from all of our partner exhibitors, we have already had extremely positive feedback from many of our visitors.

Changes had been made to the format from 2012, based on visitor feedback, and this year, there was input from Engineering, as well as visit to Massey Ferguson's most recent investment - the cab assembly facility and International Training Centre - Beauvais 2. It was also the opportunity to preview the new MF Global Series - which will be a key machine in our strategy for the UK and Ireland markets. 

Flying directly into Beauvais from Birmingham and Dublin, it was a complete immersion into the Massey Ferguson brand from start to finish, and proof positive, were any still needed, that Massey Ferguson should be the brand of choice on every farming enterprise. 

The challenge is now to capitalise on the positive feedback, and follow up every lead and turn it into a sale. 

Thank you for your support. We are Massey Ferguson.

The MF team, UK and Ireland

 
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